History

Founded in 1957, Dove is a personal care brand owned by Dutch-British company Unilever.
Its business started with the classic Dove soap. Nowadays, Dove is known for its nourishing personal care products. How can we carry their value to an entirely new product line?

Competitors



If Dove makes home products, what do you expect from them?
Inspiration
Key Attributes

Joyful

Gentle

Clean

Peaceful

Neutral

Graceful
Goal
Dove Home provides a clean and gentle laundry experience by using natural ingredients that push the boundaries of clean and comfort from your clothes to your skin.
A joyful home cleaning experience for those who love their home.
Dove, nourishing your skin with new cleaning experience.
Target Audience
Dove Now
Logo Exploration
Colors




