Industrial Designer
Dove Home
14 week packaging design assignment to brand a new product line for Dove.
History
Founded in 1957, Dove is a personal care brand owned by Dutch-British company Unilever.
Its business started with the classic Dove soap. Nowadays, Dove is known for its nourishing personal care products. How can we carry their value to an entirely new product line?
Competitors
If Dove makes home products, what do you expect from them?
Inspiration
Key Attributes
Joyful
Gentle
Clean
Peaceful
Neutral
Graceful
Goal
Dove Home provides a clean and gentle laundry experience by using natural ingredients that push the boundaries of clean and comfort from your clothes to your skin.
A joyful home cleaning experience for those who love their home.
Dove, nourishing your skin with new cleaning experience.
Target Audience
Ella, 34 & Mark, 35
Family income- $90,000
Recently married, living in LA suburbia.
Always concerned about her skin allergy.
Always wear gloves when she does cleaning and dish washing.
The well being of their baby is their priority.
Dove Now
Logo Exploration
Colors
