Dove Home

14 week packaging design assignment to brand a new product line for Dove.

History

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Founded in 1957, Dove is a personal care brand owned by Dutch-British company Unilever.

 

Its business started with the classic Dove soap. Nowadays, Dove is known for its nourishing personal care products. How can we carry their value to an entirely new product line?

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Competitors

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If Dove makes home products, what do you expect from them?

Inspiration

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Key Attributes

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Joyful

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Gentle

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Clean

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Peaceful

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Neutral

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Graceful

Goal

Dove Home provides a clean and gentle laundry experience by using natural ingredients that push the boundaries of clean and comfort from your clothes to your skin. 

 

A joyful home cleaning experience for those who love their home.

 

Dove, nourishing your skin with new cleaning experience.

Target Audience

Ella, 34 & Mark, 35

 

Family income- $90,000

 

Recently married, living in LA suburbia.

 

Always concerned about her skin allergy. 

 

Always wear gloves when she does cleaning and dish washing.

 

The well being of their baby is their priority.

Dove Now

Logo Exploration

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Colors

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